Presley Gerber, the model and son of supermodel Cindy Crawford and businessman Rande Gerber, died on Sunday at the age of 27 in a Los Angeles rehabilitation center.
Allie Jenkins, a representative for Cindy Crawford and her husband Rande Gerber, issued a brief statement confirming the family’s position. La familia pide privacidad durante este momento tan difícil y doloroso, the representative stated in an email response to US media outlets, translated as the family asking for privacy during a difficult and painful time.
Modeling Career and Family Legacy
Born in California on July 2, 1999, Presley Gerber followed his mother into the fashion industry. He made his runway debut at age 16 with the Italian label Moschino, as BBC reported, quickly securing contracts with major international houses including Burberry, Dolce & Gabbana, Bottega Veneta, Tommy Hilfiger, and Ralph Lauren. Además actuó en campañas publicitarias de empresas como Calvin Klein, Celine, Pepsi y Omega.
His career frequently intersected with his family life. In 2018, he teamed up with his sister, Kaia Gerber, for a Calvin Klein campaign. That same year, he joined his mother for a Super Bowl commercial for Pepsi, recreating Crawford’s iconic 1992 advertisement for the brand. Somos una familia muy unida, así que era como ir a trabajar con un amigo. Fue muy divertido y fácil, he told People at the time, describing the experience of working alongside his mother as easy and fun.
Public Struggles with Mental Health and Addiction
In recent years, Gerber spoke candidly about his battles with mental health, depression, and substance use. In a 2023 appearance on the Studio 22 podcast, he discussed his motivations for sharing his personal journey. Tras haber luchado contra problemas de salud mental, depresión y otras dificultades relacionadas, creo que, tanto si ayudo a una persona como a cien a salir de la situación en la que yo estuve en un momento de mi vida, eso es todo lo que necesito hacer, he explained.
His family publicly supported those efforts. Crawford posted encouragement online.
Cindy Crawford stated via BBC that she was very proud of the man he had become, though she would always see him as her little boy. Cindy Crawford, via BBC
Impact on the Family and Final Tributes
The toll of addiction within the household was recently addressed by Kaia Gerber in an interview with American Vogue. She explained how her brother’s difficulties shifted family dynamics, noting that she often tried to avoid asking for help herself because she felt her parents were already carrying a heavy burden. Cuando algo así ocurre en una familia, afecta a todos, she observed, pointing out that everyone in the family feels the impact.
Tributes from fans and followers filled Crawford’s social media pages following the news, particularly focusing on a birthday post shared on July 2 when Gerber turned 27. As investigators await autopsy results from the Los Angeles County coroner, no further details regarding the cause of death have been released.
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