ATEEZ member San and his agency, KQ Entertainment, have firmly denied online dating rumors sparked by a viral video of the singer walking in Milan. Officials clarified that the woman in the footage is a brand representative accompanied by staff, while San urged fans on Fromm to stop following him.
Online speculation surrounding ATEEZ member San has been swiftly dismantled by both the artist and his agency following a viral social media clip from Italy. The footage, which began circulating across online platforms earlier in the week, captured San walking alongside an unidentified woman during a trip to Milan.
The singer had traveled overseas following his departure from Korea on September 21 to attend Milan Fashion Week, where he participated in events as a global ambassador for Dolce&Gabbana. What began as casual fan-recorded footage quickly escalated into romantic speculation across internet communities, prompting swift clarifications from management.
KQ Entertainment Identifies the Woman and Clarifies Security Details
Addressing the rumors directly, KQ Entertainment released a statement to media outlets on September 26 to explain the context of the circulating video. The agency emphasized that the outing was strictly professional rather than personal.
The woman in the video is a brand representative in Milan who was on her way to purchase necessary items. They were not alone; local security personnel and a manager were also with them.
KQ Entertainment representative, via Sportschosun
While initial uploads focused narrowly on the pair, scrutiny of the unedited video reveals additional personnel. The individual wearing light brown attire functions as local security, while a company manager walks directly behind them.
San Directly Addresses Fans on Fromm Concerning Privacy
Alongside the formal corporate statement, San utilized the fan communication platform Fromm to address the rumors himself while delivering stern remarks regarding intrusive fan behavior abroad.

I saw some dating rumors pop up, and they’re not true… it’s not like that.
San, via Fromm
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