Scandinavian electric vehicle brand Polestar has officially opened its showroom in Riga, Latvia, located inside the Mūsa Motors Rīga facilities on Skanstes Street 33, according to local reporting.
Polestar vehicles have previously been absent from the Latvian new car market, available only through used vehicle channels. That changes with the opening of the new dealership at Skanstes iela 33, according to reporting by Iauto.
Model Lineup and Launch Timeline at Mūsa Motors Rīga
Regional Managing Director Zachary Hollis outlined the brand’s rollout plan for the Latvian market during the showroom opening. The brand is launching with the Polestar 4 coupe, which is already physically present at the showroom. An SUV version of the Polestar 4, featuring a larger body and a full rear window, will follow shortly. Also currently on site is the Polestar 3.
Looking ahead to next year, Hollis stated that the Polestar 5—described as a fast sports car and grand tourer—will arrive in Latvia in early next year. A successor to the Polestar 2 is scheduled for release at the end of 2027.
Performance, Design, and Warranty Details
Mūsa Motors Rīga Director Artūrs Bukšs described the brand as embodying performance, Scandinavian minimalism, and high quality at an accessible price point, noting that vehicle outputs reach 500, 600, and 700 horsepower. However, Hollis emphasized that raw straight-line speed is secondary to handling.
Zachary Hollis stated that everyone knows electric vehicles are fast, adding that because Polestar is a high-performance brand, it is not enough for a car to simply conquer a straight line from point A to point B quickly, but rather it must be mastered, and Polestar vehicles are engineered for exceptional handling.
Translated from the reporting, Hollis noted that everyone knows electric vehicles are fast, but because Polestar is a powerful brand, straight-line speed is not enough; the cars are engineered for exceptional handling and control.
To support local buyers, the dealership will provide full maintenance and repair services. Bukšs confirmed that the showroom is scheduled to finish its buildout during September to fully welcome customers. Vehicles come with a full-cycle warranty lasting 3 years or 100 tūkst. km, with options for extension. Spare parts logistics will leverage the same supply chains as Volvo, routed through the regional spare parts center in Gothenburg, maintaining continuity with Mūsa Motors’ long-standing Volvo representation.
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