Apple has officially opened preorders for the iPhone 18 Pro and iPhone 18 Pro Max, with devices going on sale promptly at 8 a.m. ET on Saturday, September 12, 2026. According to Mashable, the online Apple Store remained operational despite rumors of pre-launch outages.
iPhone 18 Pro Preorders Open Globally Across 65 Countries
The global rollout spans 65 countries on launch day, with an additional 20 countries scheduled to receive the Pro lineup on September 25, 2026. Preordered units and open store sales are officially set to launch on Friday, September 18, 2026.
The new Pro models are available in four colors: Burgundy, Glacier Blue, Silver, and Black.
Pricing and International Markets
Due to a global memory crisis, the iPhone 18 Pro and iPhone 18 Pro Max are $100 more expensive than last year’s iPhone 17 Pro line. In the United States, the iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299.
Pricing varies across international markets: * United States: iPhone 18 Pro starts at $1,199; iPhone 18 Pro Max starts at $1,299; iPhone Duo starts at $1,999. * Germany: iPhone 18 Pro starts at EUR 1,449; iPhone 18 Pro Max starts at EUR 1,599; iPhone Duo is EUR 2,299. * United Kingdom: iPhone 18 Pro is GBP 1,199; iPhone 18 Pro Max is GBP 1,299; iPhone Duo is GBP 1,999. * China: iPhone 18 Pro starts at CNY 9,999; iPhone 18 Pro Max starts at CNY 10,999; iPhone Duo is CNY 15,999. * Japan: iPhone 18 Pro is JPY 219,800; iPhone 18 Pro Max is JPY 239,800; iPhone Duo is JPY 364,800. * India: iPhone 18 Pro is INR 164,900; iPhone 18 Pro Max is INR 179,900; iPhone Duo is INR 299,900.
Additionally, Apple introduced a foldable device called the iPhone Duo, priced at $1,999, which will open for preorders on October 16, 2026, and hit store shelves on October 23, 2026.
Hardware, Camera Upgrades, and Specifications
The iPhone 18 Pro and iPhone 18 Pro Max feature 256GB and 512GB storage options, paired with 12GB of RAM. A new A20 Pro chip provides enhanced support for artificial intelligence tools, alongside improved battery life compared to previous generations.
The camera features smart focus tracking, cinematic video effects, 4K Dolby Vision HDR time-lapse recording, and improved low-light photography. Pro controls give creators manual adjustments for lens aperture, shutter speed, white balance, and histogram graphs.
Carrier Deals and Leasing Programs
Retailers and mobile carriers have launched promotional preorder incentives. T-Mobile offers the iPhone 18 Pro for free or up to $1,200 in savings for qualifying customers on an Experience Beyond plan. AT&T offers up to $1,200 off the iPhone 18 Pro and Pro Max for users trading in an iPhone 14 or newer device on an AT&T Premium 2.0 plan. Verizon provides up to $1,020 off with an eligible trade-in, and Total Wireless offers a $600 discount through the All Access plan.
Apple is offering between $175 and $885 in trade-in credits. Furthermore, Apple introduced a new leasing initiative called Apple Upgrade, allowing customers to lease the Pro model starting at $34.99 per month without carrier contract obligations.
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