The rapid expansion of OMODA & JAECOO across Spain demonstrates the industrial scale and export experience of Chery Auto, which backs the brand. Operating as the primary international spearhead for its parent company, the young manufacturer has climbed quickly through the domestic sales rankings since entering the European market.
National Sales Growth and Private Channel Momentum Through August 2026
This momentum translates into notable regional strongholds. In León, the company secured the position of third best-selling brand among private buyers with 247 matriculations and a 6.48% market share. Similar regional prominence appears across several other Spanish territories.
| Territory | Private Sales (Jan–Aug 2026) | OMODA & JAECOO Sales | Ranking | Market Share |
|---|---|---|---|---|
| Soria | 723 | 75 | 1st | 10.37% |
| Cuenca | 1,272 | 138 | 2nd | 10.85% |
| Castellón | 8,525 | 830 | 2nd | 9.74% |
| Badajoz | 4,340 | 368 | 2nd | 8.48% |
| Ávila | 1,116 | 91 | 3rd | 8.15% |
| Álava | 3,493 | 235 | 3rd | 6.73% |
| León | 3,814 | 247 | 3rd | 6.48% |
| Almería | 6,537 | 393 | 3rd | 6.01% |
The Super Hybrid System and Electrification Strategy
Electrification serves as the primary engine for this commercial expansion. Nationally, 86.8% of the brand’s cumulative sales in 2026 correspond to vehicles equipped with the Super Hybrid System.
This industrial footprint allows the group to maintain supply chain stability and support rapid product deployment in Europe.
Model Performance and Dealership Infrastructure
Product success centers heavily on the OMODA 5, which ranked as the best-selling car in León, Castellón, and Soria between January and August 2026. The model also recorded high registration volumes in Baleares, Ciudad Real, Cuenca, Guadalajara, and La Rioja, combining design and advanced technology to meet changing consumer preferences.
To support this volume, the manufacturer has established a commercial footprint exceeding 115 dealerships across Spain. Maintenance and repair operations are reinforced by a dedicated logistics warehouse for parts and accessories located in Guadalajara, designed to minimize delivery times and streamline after-sales service.
Model Lineup Expansion and Future Additions
The current Spanish portfolio spans six models across the C and D segments, including the OMODA 5, OMODA 7, OMODA 9, JAECOO 5, JAECOO 7, and JAECOO 8. Product growth continues with the planned launch of the OMODA 4 in 2027, alongside additional vehicle introductions slated for the B segment to broaden market access.
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